A lofty goal many educators have over the summer is creating a teacher blog. Before diving in – registering a domain name, paying someone for designs, thinking of a cute name – answer these two questions:
1. What is my niche? What is the focus of my blog?
2. What benefit will my blog have for readers?
Because unless you are simply recording your ideas as a personal journal or scrapbook*, you’re wanting to gain something from the blog. This could be income, reputation, a book deal, followers, etc. A little bit of planning and researching before creating a teacher blog will pay off in the end.
What am I going to write about?!
The dictionary defines ‘niche’ as a ‘distinct segment of a market.’ For example, I write about older students, primarily in English classes. My blog doesn’t cover math lesson plans, setting up an elementary classroom, or being a principal. Readers should know what they will receive when they come to your blog. That’s your niche.
You don’t want to confuse readers. Switching around, writing about any idea – or worse, trying to please everyone – will not create an audience. Talk to your audience about what you know because there are other teachers out there who have similar experiences.
Read here for more information about choosing your niche for your blog.
How will my blog benefit my readers?
There should be benefits of reading your blog for the reader.
If a blog is a component of your business, decide the percentage you will devote to marketing. (Hint: it should not be 100%).
Are you always selling? If so, stop. Of course, the ultimate aim of every content marketing is to sell. I am not denying it. All I want to say is this that once in a while write about stuff not related to your business.
Think of it this way. We are bombarded by advertisements every day. Every website. Every television show. Sure, we can’t filter all of it out, but we do click away, scroll past, fast forward.
Build your expertise with a blog – help your reader. Write about what you’ve learned from teaching. Explain processes that work for you. Describe a good day, a bad day. Talk to your readers because they are people. It’s insulting to read a blog that every blog post has a product or service attached to it. I feel like I’ve been duped.
Don’t sell 100% of the time. If you are putting a product in every. single. blog post? Stop it. That’s a bad practice to sell to your readers all of the time.
Read here for ideas about the 80/20 rule when including products in blog posts.
Consider your niche and the benefits when creating a teacher blog. You have something to say! Writing changes the world; people will benefit from reading your ideas. Before you set up that blog, be sure to know the direction you’re headed – and the direction not to go.
* If you do create a blog for these reasons, rock on! Most people, however, do not solely create a blog to record their ideas.